Insights is a page in KennelBooker that adds up what the software did for your business over the last 7, 30 or 90 days: emails, text messages, app notifications, report cards, postcards and bookings your customers made themselves. It then turns those into an estimate of the staff time saved and what that time is worth against your subscription. Staff and owners use it to see the value of KennelBooker at a glance, for example at the end of the month.
Where to find Insights
Insights is in the main menu on the left, under Daily Care Log. Any staff member who can sign in to KennelBooker can open it. There is no setting to switch on first. One part of the page, Booked value, only appears for users who are allowed to see reports. If your account has been blocked for payment, KennelBooker sends you to the update payment method page instead of opening Insights.
What Insights shows
Time KennelBooker gave back: the estimated hours saved, with Worth in staff time, Return on your subscription, Things done for you and Working days saved.
Where the time was saved: each kind of job, how many there were, the minutes each is counted at, and the time that adds up to.
Worth a look: a short list of whatever stands out in the period, for example which weekday customers book online most.
Tiles, each compared with the period before: Report cards sent, Postcards sent, Bookings made by customers, Bookings made by staff, Check-ins, Check-outs, Emails sent, Text messages sent, App notifications, Customers who signed in and (with report access) Value of bookings made.
Charts: Bookings made, day by day, Who makes your bookings, Messages sent for you, Check-ins and check-outs and (with report access) Booked value.
How to use Insights
Click Insights in the main menu, under Daily Care Log.
The page opens straight away and shows Correlating your data with the message "Please be patient, we are adding it all up" and a tick list of what has been counted. Each part of the page fills in as soon as its own figures are ready, so you do not have to wait for all of it.
Choose 7 days, 30 days or 90 days at the top right. The date range under the page title shows the period and says it is compared with the days before it.
On the purple card, check Your staff cost per hour and change it to what an hour of your team's time really costs you. The value and return figures update as soon as you type.
Scroll down to the tiles and charts. Click Refresh at the top right to count everything again. The note beside it says how long ago the figures were counted, for example "Counted 3 min ago".
How Insights works out the hours saved
Insights cannot know how long your team would really take, so it gives each job a modest number of minutes it would take by hand and adds them up. The minutes are shown on the page next to each count, for example "1,240 x 1 min". They are:
An email: 1 minute. A marketing email: a quarter of a minute (0.25).
A text message: three quarters of a minute (0.75). An app notification: half a minute (0.5).
A report card sent to a pet parent: 6 minutes. A postcard: 5 minutes.
A booking made by a customer in the booking portal: 6 minutes of data entry your team did not have to do.
The total minutes become Time KennelBooker gave back in hours. Working days saved is that number divided by 8. Worth in staff time is the hours multiplied by your staff cost per hour. Return on your subscription is that value divided by what your plan costs for the same number of days. It is an estimate, not an accounting figure. You cannot change the minutes: they are set by KennelBooker so that every customer's figures are worked out the same way.
Your staff cost per hour in Insights
The box on the purple card turns hours into money. For many countries Insights starts you off with a typical hourly wage, as long as it is in the currency your kennel uses. If it has nothing to suggest, the box is empty and Worth in staff time shows a dash until you type a figure. Type your own number at any time. It is saved for your whole kennel, a moment after you stop typing, so every member of staff sees the same figures and it is still there on another computer. If you clear the box, the next time you open Insights it goes back to the suggested figure, or to empty if there is none.
What is counted in Insights
Emails, text messages and app notifications: those marked as sent in the period. Automatic reminders by text and app are picked out in the tiles and in Worth a look.
Report cards and postcards: counted on the day they were sent.
Bookings: counted on the day they were created. "Made by customers" means the customer booked in the online booking portal. "Made by staff" means your team entered it. Cancelled and incomplete bookings are not counted.
Check-ins and check-outs: counted on the booked check-in or check-out day, for bookings that are now checked in or checked out.
Customers who signed in: distinct customers with a sign-in to the booking portal in the period. Older sign-in records are cleared out, so treat this as a minimum.
Booked value: the total of bookings created in the period that are confirmed, checked in or checked out, using the totals saved on each booking. Only bookings with a saved total are included, so it is a minimum, and the page says what share of bookings it covers.
What happens after you open Insights
Insights only reads your data. Opening it, changing the period or pressing Refresh does not change any booking, message, customer or report.
The only thing you can change on the page is your staff cost per hour, which is saved for your kennel.
Customers never see Insights and are not sent anything.
Figures are counted fresh and then kept for a few minutes, so opening Insights again soon afterwards is quick. Refresh counts again.
What Insights doesn't do
Insights doesn't replace your reports or accounts. Its money figures are estimates of staff time, apart from Booked value, which is a minimum.
Insights doesn't let you change the minutes used for each job. Only the staff cost per hour is yours to change.
Insights doesn't show figures for other days than the last 7, 30 or 90 days, and it can't be set to a custom date range.
Insights doesn't have an export, download or print option.
Insights doesn't count bookings that were cancelled or never completed.
Insights doesn't show the text message tile if your kennel doesn't use texts (see below).
Settings that affect Insights
Text messaging (SMS): if SMS is switched off for your kennel and no texts were sent in the period shown or the one before, Insights hides the Text messages sent tile, the texts line on Messages sent for you and any mention of texts in Worth a look. If you do use texts, or sent any recently, they are shown.
Report access: a user who isn't allowed to see reports does not see Value of bookings made or the Booked value chart.
Your subscription: Return on your subscription uses your actual plan price, with a yearly plan spread over 12 months. If you are on a trial and have no plan price yet, it shows a dash.
Troubleshooting Insights
Insights says "Some figures could not be loaded"
One of the counts took too long or hit a problem, for example "Some figures could not be loaded: emails (took too long). The rest of the page is complete." Click Try again beside the message, or on the panel that says "Couldn't load", to count that part again. The other figures are not affected. If it keeps failing, contact support and tell us which figure it names.
Return on your subscription shows a dash
The return needs three things: a staff cost per hour, some jobs done in the period, and a plan price. Enter your staff cost per hour on the purple card. If you are on a trial, there is no plan price yet, so the return shows a dash until you subscribe.
Worth in staff time shows a dash
Your staff cost per hour is empty. Type your own figure into Your staff cost per hour. Insights only suggests a wage for some countries, and only when it matches the currency your kennel uses.
I can't see Booked value
Booked value is only shown to users who are allowed to see reports. Ask the account owner to give your user report access.
The text messages tile is missing
Insights hides texting when SMS is switched off for your kennel and no texts went out in the period or the one before it. Switch SMS on and send a text, or choose a longer period, and it appears.
The numbers don't match another report
Insights counts things its own way, set out under "What is counted in Insights" above. For example bookings are counted on the day they were created, and check-ins on the booked day. A report that counts by arrival date or payment date will give different totals.
Check-ins or check-outs look low
Only bookings that are now marked as checked in or checked out are counted, on their booked check-in or check-out day. Bookings that were never checked in on screen are not included.
Customers who signed in looks too low
It counts distinct customers from active sign-in records, and old records are cleared out. Treat it as a minimum number.
Refresh doesn't change the numbers
Figures are kept for a few minutes, and pressing Refresh again straight away shows the same counts. If nothing has happened in your kennel since the last count, they will be the same.
Insights: frequently asked questions
Where is Insights in KennelBooker?
Insights is in the main menu on the left, under Daily Care Log. Click Insights to open it.
Who can see Insights?
Any staff member who can sign in to KennelBooker can open Insights. Customers can't see it. Users who aren't allowed to see reports don't see the Booked value figures.
Does Insights cost anything or change my prices?
No. Insights is a page in KennelBooker that only reads your data. It doesn't change prices, bookings, invoices or your subscription.
How does Insights work out the hours KennelBooker saved me?
Insights counts the jobs KennelBooker did in the period and gives each a modest number of minutes it would take by hand: 1 minute for an email, 0.25 for a marketing email, 0.75 for a text message, 0.5 for an app notification, 6 for a report card, 5 for a postcard and 6 for a booking a customer made online. It adds them up and shows the total in hours.
Can I change the minutes Insights uses for each job?
No. The minutes are set by KennelBooker so that every kennel's figures are worked out the same way. You can change your staff cost per hour, which changes what the time is worth in money.
Can I change the staff cost per hour in Insights?
Yes. Type your own figure into Your staff cost per hour on the purple card at the top of Insights. The value and return figures update straight away, and it is saved for your whole kennel.
Where does the suggested staff cost per hour come from?
For many countries Insights starts with a typical hourly wage, as long as your kennel's currency matches that country. It is only a starting point, so replace it with what your own staff cost. If there is no suggestion for your country, the box starts empty.
What is the return on my subscription?
It is the estimated value of the staff time saved divided by what your KennelBooker plan costs for the same number of days. A figure of 10x means the estimated value is ten times the plan cost. It uses your actual plan, and shows a dash if you are on a trial.
Is Insights the money my kennel earned?
No. The hours and the money figures are estimates of staff time saved. The only takings-style figure is Booked value, which adds up the saved totals of bookings created in the period, and it is a minimum.
Why is the Booked value lower than I expected?
Booked value only includes confirmed, checked-in and checked-out bookings that have a saved total, so it is a minimum. The note under the chart says what share of your bookings it covers.
Can I look at a different date range in Insights?
You can choose the last 7, 30 or 90 days. There is no custom date range.
How often do the numbers update?
Insights counts when you open it and keeps the figures for a few minutes, so reopening it soon afterwards is quick. Click Refresh to count again. The note beside Refresh shows how long ago the figures were counted.
Why is the text message tile not showing?
Insights hides texts when SMS is switched off for your kennel and none were sent in the period or the one before it. If you use texts, the tile appears.
Does Insights show how many people opened my emails?
No. Insights shows how many emails, texts and app notifications were sent, not whether they were opened.
Can I export or print Insights?
No. Insights has no export, download or print option. You can take a screenshot of the page.
Can customers see Insights?
No. Insights is only for staff signed in to KennelBooker. Customers are not sent anything when you open it.
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