A Facebook pixel is code that you add to the booking tool It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and re-market to qualified leads — people who have already taken some kind of action on your website.
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You can add your Facebook Pixel tracking code into KennelBooker on the 'Online Tool' tab in the setting area, click on the Cogs icon in the main menu, then click on the 'Online Tool' tab. 

Tracking codes can be added into the Facebook Pixel box.
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Your pixel code will look similar to the following '419689881766939' and can be found in your Facebook marketing account.
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Enter you code into KennelBooker and click save, we will automatically add this tracking pixel into your Online Booking Tool.